How To Set Prices For Your Art

How to price your art
Creating your art is a craft. Marketing and selling it can be a challenge. Every artist would love to sell art at Picasso prices. The trick, though, is to find the sweet spot between what similar pieces are selling for and what your clients are willing to pay. These five tips will help.
  • Do a little research to see what similar size and quality artwork is selling for locally and online. This will give you a good indication of what your art will go for.
  • Keep your pricing consistent. Don’t sell the same piece for one price in one location and another price elsewhere. This looks amateurish and annoys buyers.
  • Don’t sell yourself short. Take into consideration what your supplies and time cost when pricing your art. 
  • If you’re consistently selling out, that denotes an appreciation for your work. If you can’t keep work on your shelves, it’s probably time to raise your prices.
  • Be particularly careful when pricing commissioned art. Since you know what size and scope the client wants, it can be easier to determine what tools and resources you’ll need and how much time it will take to complete. Figure all these things into your price.
Bonus Tip: Do not make the mistake of leaving your time out of your pricing structure. Decide on what you want to make per hour and keep your work time within a reasonable range. Don’t skip this step – your time has value.

Don’t pull your prices out of thin air. Think carefully about the price you want your work to fetch and be ready when asked. You might even create a price list (for your eyes only) that can work as a guide in a pinch. Don’t let a last minute request throw you for a loop and cause you to sell your work at a price that won’t make a profit.

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